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SEO for HVAC
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SEO Keywords for Your Business
SEO Strategy for HVAC
Our proven SEO strategies help HVAC businesses grow their leads, boost their visibility, and rank higher in search engines.
Competitor Research
We start by analyzing your competitors and understanding their strengths and weaknesses in the HVAC industry.
Keyword Research
We identify the most relevant and high-converting keywords for HVAC services.
On-Page SEO
We optimize your website's content and structure to ensure it ranks well for HVAC search queries.
Technical SEO
Ensuring your website meets the technical requirements for modern search engines.
Local SEO
Optimizing your HVAC business for local search results, Google Maps, and more.
Content Creation
Creating high-quality, relevant content that speaks to your HVAC audience.
Link Building
Building authoritative backlinks to boost your HVAC website’s ranking and credibility.
Performance Tracking
Regularly tracking performance and optimizing strategies for continued success in HVAC.
Continuous Improvement
We continuously monitor and refine our SEO strategy to ensure maximum growth for your HVAC business.
Case Studies
Centraria Flooring
Challenge: Not enough customers, low online visibility, and tough competition in Lynchburg area.
Our Approach:
- Fixed old website to show up better on Google
- Got more good reviews from happy customers
- Used important flooring words to appear in searches
- Made Google My Business profile better
- Wrote helpful articles about flooring
- Got other websites to link to Centraria Flooring
- Made website easier for visitors to use and contact
Results:
organicTraffic: Grew from 23 to 340 leads per month
roi: 40X return on investment
Jacksonville Pool Pros
Challenge: No customers and zero online presence for new pool cleaning business in Jacksonville.
Our Approach:
- Made new Google Business profile
- Built simple website for pool services
- Used important pool cleaning words in content
- Got happy customers to leave good reviews
- Added business to online directories
- Made posts about pool tips on social media
- Used maps to target different areas in Jacksonville
Results:
calls: 167 calls (up 72%)
messages: 3 messages (up 200%)
directionsRequests: 662 (up 456%)
websiteVisits: 288 (up 82%)
profileViews: 2,636 (up 44%)
searches: 1,012 (up 74%)
Newport Roofing Experts
Challenge: Low number of leads and poor online visibility for roofing company in Newport area.
Our Approach:
- Fixed up website to show roofing services better
- Used important roofing words to appear in searches
- Made Google My Business profile look good
- Got more good reviews from happy customers
- Wrote helpful articles about roofing
- Used online maps to target Newport area
- Made website easy for visitors to contact us
Results:
leadGrowth: Went from 23 to 340 leads per month
totalClicks: 42.1K
totalImpressions: 6.01M
averageCTR: 0.7%
averagePosition: 7.8
Pest Control
Challenge: Low online visibility, insufficient leads, and ineffective marketing in a competitive pest control market.
Our Approach:
- Website Overhaul: Redesigned outdated site to improve search visibility
- Review Generation: Implemented strategy to build online credibility
- Keyword Optimization: Targeted relevant, high-value pest control keywords
- Local SEO: Enhanced Google My Business and local citations
- Content Strategy: Created informative, SEO-optimized pest control content
- Link Building: Developed authoritative backlinks to boost domain authority
- Conversion Optimization: Improved site structure for better user experience and lead generation
Results:
organicTraffic: +300% increase
leads: +250% growth
Google Business Profile Optimization for HVAC
Google Business Profile optimization is crucial for increasing your business visibility in local searches. Ensuring your profile is up-to-date with accurate information and engaging content can help you rank higher in search results and drive more traffic to your business.
Get Your Google Business Profile
Find your business on Google and claim it. Google might ask you to:
- Wait for a letter with a secret code
- Do a quick video call to show you're at the business
- Use Google Search Console if you have a website
Pick the way Google offers. This proves it's really your business.
Fill In All the Details
Put in:
- Your business name, where you are, and phone number
- When you're open
- What you fix and install
- Where you go to help people
- Your website
- Good pictures of your team and work
Ask for and Answer Customer Comments
Good comments help more people see you. Ask happy customers to write about you. Write back to all comments, good or bad. This shows you care about what people think.
Use Google's Special Features
Share news and deals on your profile. Also, answer questions people ask. This helps show you know a lot about heating and cooling.
Make Your Profile Easy to Find
Use words about heating and cooling in your profile. Make sure your website says the same things as your profile. This helps people find you when they search for help with their heating or air conditioning.
Local Citations for HVAC
What Are Local Citations?
Local citations list your HVAC business name, address, and phone number on websites, apps, or social media.
Why Local Citations Matter
Citations help Google trust your business more and improve visibility by showing your info consistently.
Where to Get Local Citations
List your HVAC business on big sites like Yelp, Yellow Pages, and niche platforms like Angi or HomeAdvisor.
Keep Your Info the Same
Ensure your name, address, and phone number are the same across all sites to avoid confusing customers.
Check and Fix Your Citations
Regularly check your citations to make sure they are accurate. Tools can help you find and manage your listings.
NAP Consistency
Ensure your HVAC business Name, Address, and Phone number (NAP) are consistent across all local business directories.
High-Authority Directories
Build citations on high-authority directories to improve your business visibility in local search results.
Schema Implementation for HVAC
What is Schema Markup?
Schema markup is special code you put on your website. It helps search engines understand your HVAC business better. This can make your website stand out in search results and show up in a more eye-catching way.
Local Business Schema for HVAC
This schema tells search engines:
- Your HVAC business name and address
- Your phone number and opening hours
- What services you offer
- Your accepted payment types
Aggregate Rating Schema
This schema shows off your overall rating from customer reviews. To use it:
- Show your average rating
- Tell how many reviews you have
- Make sure you're following Google's rules about reviews
Organization Schema for HVAC
This schema gives more details about your HVAC business, including:
- Your logo and social media profiles
- When your practice was started
- Other offices or branches
How to Add Schema to Your Website
You can add schema in different ways:
- Use a tool that helps you generate schema markup
- Ask your web developer to add it for you
- Use Google's Structured Data Markup Helper
FAQ for HVAC
Why Is SEO Important for My HVAC Practice?
SEO helps your HVAC website appear higher in search results when people look for HVAC services in your area. This can bring more potential customers to your website and grow your business.
How Long Does It Take to See Results from HVAC SEO?
HVAC SEO is a long-term strategy. You might start seeing some changes in 3-6 months, but bigger results often take 6-12 months or more. It depends on your local competition and how much work you put in.
What's the Difference Between Local SEO and Regular SEO for HVAC?
Local SEO focuses on helping people in your area find your HVAC business. Regular SEO aims to improve your visibility for broader searches. As a HVAC business, you'll want to focus more on local SEO.
How Important Are Customer Reviews for HVAC SEO?
Very important. Good reviews can boost your local SEO and help your HVAC practice show up in the "Map Pack" (the map results in Google). They also help build trust with potential customers.
Do I Need to Blog About HVAC Topics for Good SEO?
Blogging can help, but it's not always necessary. What's important is having helpful, up-to-date content on your website that answers people's questions about HVAC services.
How Does Mobile-Friendliness Affect My HVAC Business's SEO?
A lot. Google looks at the mobile version of your site first. If your HVAC website works well on phones, it can help your SEO. If it doesn't, it can hurt your rankings.
What Are Backlinks and Why Do They Matter for HVAC SEO?
Backlinks are links to your HVAC website from other sites. They're like votes of confidence. Good backlinks from respected websites can boost your SEO.
How Often Should I Update My HVAC Website for SEO?
It's good to add new content or update your site regularly, maybe once a month or more. But quality is more important than quantity. Make sure any updates are useful to your customers.
Can I Do HVAC SEO Myself or Should I Hire Someone?
You can learn to do basic SEO yourself. But if you're busy running your HVAC business, hiring an expert can save time and might get better results. Choose what works best for you.
How Does Social Media Affect HVAC SEO?
Social media itself isn't a direct ranking factor, but it can help indirectly. Sharing updates on social media can bring more people to your site and might lead to more backlinks, which do help SEO.