YOUR COMPETITOR
ISN'T BETTER.
HE'S JUST HIGHER.
Four searches, four markets. In each one a home service business sits where the calls happen: top of the map, top of the list, and inside the answer Google writes itself.
A customer with a problem gives you about nine seconds of attention.
They type the search, they thumb past the ads, they tap one of the three businesses on the map, and they call. Whoever sits in that block gets the job. Everyone below it gets nothing, and never finds out why.
Type your keyword from the shop and you look fine. Drive four miles out and you disappear. That is the part your customers see.
Impressions up, clicks up, calls flat. Traffic that never had a job to give you was never worth paying for.
Fake listings, keyword-stuffed names, addresses that are somebody’s garage. It works until someone reports it, and nobody is reporting it for you.
The AI Overview names one or two businesses and the search ends there. If it does not name you, the click never happens.
Arikesavan, local SEO consultant for home service businesses.
Ten citations, a handful of reviews and a monthly PDF is the floor, not the work. The markets I take on are messier than that. Listings that should not exist. Links bought off dead domains. Competitors who know exactly how the grid gets measured and build for it.
So I test on my own sites first, with my own money, every month. Nothing reaches your account until I have watched it move a grid somewhere it cost me to find out.
Ninety days to move your grid on the keywords we agree on. If it has not moved, you stop paying and keep everything built in your account: profile, pages, links, schema, all of it.
What this is, in the words people actually search.
Someone who gets your business found by people searching nearby for what you sell. In practice that means three surfaces: the Google map pack, the organic results, and the AI answer written above both. Local SEO Guy is a one person consultancy run by Arikesavan, working only with home service businesses.
An agency sells you a package and hands it down to whoever is free. Here the person who audits your market is the person doing the work every month, and he takes one business per market so he is never optimising against himself.
Home service operators in the United States doing real work with real reviews: painting, roofing, paving, dentistry, garage doors, gyms, pest control, pool service. If your leads come from the phone rather than a shopping cart, this is built for you.
Month to month with no contract, quoted after the strategy call once the market is clear. Grid movement usually shows in four to eight weeks, call volume a few weeks behind it, backed by a ninety day written guarantee.
Three markets, and the screen the customer saw at the end of it.
An emergency search with no patience in it. The practice had reviews and a decent website, and still sat outside the block on every grid point north of the city. We rebuilt the profile around the emergency intent, put a page behind each service the AI answer kept asking about, and cleaned up two listings that were splitting their signals.
In-home training, so there is no storefront to rank and proximity works against you. We built the entity out across the platforms the model reads from, wrote the service pages in the language the answer was already using, and pushed review velocity in the neighbourhoods worth serving.
A wide, water-cut market where half the grid sat across a river. Beaches and Southpoint were owned by two franchises. We took the neighbourhoods one at a time instead of chasing the city term, and the phone record shows where that landed.
Owning the map is half a job now.
Profile built for the intent behind the search, listings cleaned, review velocity aimed at the suburbs you actually want work in. Measured on a grid, not from your desk.
A page for every service and every town you serve, written to answer the question rather than repeat the keyword, held up by links from sites with something to lose.
Entity, schema and third-party mentions lined up so the model has a reason to put your name in the sentence and your link in the citations.
Your market mapped point by point, competitors pulled apart, keywords picked by what they are worth.
Profile, pages, schema, citations, first links. The unglamorous half, done in one pass.
Content and links every month, grid re-run, fake listings reported, one call a month to go through it.
Ask the next agency these five questions.
Questions I get on the call anyway.
Grid movement in four to eight weeks in most markets. Call volume follows a few weeks behind that, because the positions have to hold before they earn anything.
No. Month to month, cancel whenever. Everything built stays in your accounts, under your logins.
Then I turn you down and say who it is. Working both sides of one map is how agencies end up doing nothing for either.
Yes, plus the Business Profile. If the site cannot be worked on, I will tell you on the call rather than three months in.
Both, and they are not separate work. What makes the AI name you is largely what made you rank: a clear entity, real pages, honest mentions elsewhere.
Access, a list of the towns you want work in, and half an hour a month on the phone. I write the content.
LET'S GO OVER
YOUR MARKET.
Thirty minutes, no deck. We look at the searches that bring work in your area, who is holding them, and what it would take to move you into that block. You leave with the plan whether or not you hire me.